Pinterest is more than a place to save recipes, outfit ideas, home decor inspiration, and creative projects. For bloggers, businesses, creators, and online stores, it can also be a valuable platform for building a recognizable brand and reaching new audiences.
But what if you want your Pinterest profile to have a verification badge? Can anyone get verified, and is there an application form you can fill out?
The answer depends on what kind of verification you mean. Pinterest has a general account-verification program for notable accounts, and it also operates a separate Verified Merchant Program (VMP) for eligible businesses selling products. These programs serve different purposes, and their availability and requirements are not identical.
In this guide, you will learn how to get verified on Pinterest, what the current requirements are, how to prepare your business account, how website verification works, and what to do if the verification option is unavailable.
Can You Get Verified on Pinterest?
Yes, Pinterest offers verification for eligible merchants through its Verified Merchant Program. However, its separate general account-verification program is currently paused and under review, according to Pinterest’s official help page. <Cite refs={[“turn888404search2″,”turn888404search0”]}/>
This distinction matters because claiming your website, completing your profile, and receiving a verification badge are three different things.
Here is a quick overview:
| Verification type | What it means | Current status |
|---|---|---|
| General account verification | Helps people identify notable accounts, such as recognized brands, celebrities, and media organizations | Currently paused and under review |
| Website claiming | Connects your Pinterest account with your website to establish ownership and unlock business features | Available to eligible accounts |
| Verified Merchant Program | Identifies eligible businesses that Pinterest has vetted for shopping | Available to eligible merchants in participating countries |
Pinterest explains these distinctions in its official account-verification help page and Verified Merchant Program documentation.
Important: Claiming your website does not automatically give your Pinterest account a verification badge. If your goal is to get a merchant badge, you need to meet the separate merchant-program requirements.
What Is Pinterest Verification?
Pinterest verification helps users recognize certain accounts or businesses as authentic and distinguish them from unrelated accounts with similar names.
Historically, Pinterest’s general account-verification program used a red checkmark beside certain notable accounts. Its current Verified Merchant Program uses a blue checkmark to identify eligible, vetted merchants.
These badges should not be confused with a Pinterest business account, a claimed website, or the analytics features available to business users.
What are the benefits of getting verified?
For an eligible merchant, verification can offer several advantages:
- A visible badge: A blue checkmark on the profile and eligible product Pins signals that the merchant has been vetted by Pinterest.
- Shopping visibility: Verified merchants may qualify for additional distribution within Pinterest shopping experiences.
- Merchant details: Eligible businesses can display approved information about their values and communities.
- More brand credibility: A verification badge can help shoppers distinguish a vetted merchant from an unfamiliar seller.
These benefits are described on Pinterest’s official Verified Merchant Program page. They do not guarantee higher rankings, more traffic, or increased sales.
Requirements to Get Verified on Pinterest
Before you start, decide whether you want general account verification or merchant verification. The requirements below focus on preparing a legitimate Pinterest presence and qualifying for the merchant program where it is available.
1. Have a Pinterest business account
A Pinterest business account gives you access to business-oriented tools, including analytics and features for managing and promoting your content.
If you already use a personal account for your brand, you can explore converting it to a business account. Alternatively, you can create a separate business account.
You can find account setup options in Pinterest’s official guide to setting up a merchant profile.
A business account is particularly useful if you run an online store, publish content for a company, or want to understand how people interact with your Pins.
2. Complete your Pinterest profile
Your profile should clearly identify who you are or what your business does.
Before seeking verification, review the following details:
- Use a recognizable logo or suitable profile picture.
- Add your business or brand name.
- Write a clear description of your business.
- Include your official website where appropriate.
- Keep your branding consistent across your website and social profiles.
For example, if you operate an online clothing store, your Pinterest profile should use the same recognizable brand name and logo that shoppers see on your website.
A complete profile is not a guarantee of verification, but it gives visitors and reviewers a clearer understanding of your identity.
3. Own a legitimate website
For website claiming and merchant verification, you should have control over the website associated with your Pinterest account.
Your website should represent your actual business, brand, or publication. Avoid linking to a website that you do not control or using misleading business information.
If you sell products, your website should provide useful product information, accurate prices, clear contact details, and transparent shipping and return policies.
Pinterest’s Merchant Guidelines explain the platform’s expectations for merchants and product listings.
4. Claim your website on Pinterest
Claiming your website helps Pinterest associate your account with the domain you own. It can also unlock business features, including analytics for Pins that link to your site.
However, remember that website claiming is not the same as receiving a verification badge.
You can learn more from Pinterest’s official website-claiming and merchant setup resources.
5. Meet the merchant-program requirements
If you sell products and want the Verified Merchant Program badge, your business must satisfy Pinterest’s current eligibility rules.
Depending on the applicable requirements, these may include:
- An eligible Pinterest business account.
- A complete profile with a profile picture and business information.
- A claimed website that meets Pinterest’s standards.
- A connected product catalog.
- Accurate product details and compliant product listings.
- A functioning conversion-tracking setup, such as the Pinterest Tag or another supported conversion source.
- Compliance with Pinterest’s Merchant Guidelines.
Pinterest may also impose account-age, website-age, catalog-quality, or conversion-data requirements. Check the current official program documentation before applying or changing your website setup, because eligibility rules and regional availability can change.
Read the Verified Merchant Program requirements for the latest details.
How to Get Verified on Pinterest: Step-by-Step Guide
The correct process depends on whether you are a general creator or a business selling products. Follow the relevant steps below.
Step 1: Decide which type of verification you need
Start by identifying your goal.
If you are a blogger, public figure, creator, or media organization looking for a general account-verification badge, check Pinterest’s official account-verification page first. The program is currently paused and under review, so a standard application may not be available.
If you run an eligible online store, explore the Verified Merchant Program instead.
Do not assume that creating a business account automatically makes you eligible for either badge.
Step 2: Switch to a business account if needed
If you use Pinterest for your business, a business account is the appropriate starting point.
You can create a new business account or convert an existing personal account, depending on how you want to manage your presence.
Once your account is ready, review the profile name, picture, description, and website information.
Step 3: Claim your website
Pinterest provides website-claiming options through its account settings. The exact menu labels can change, but the general process is to open your profile settings, locate the website or claiming section, enter your domain, and follow the verification instructions.
Depending on the method Pinterest offers, you may be asked to verify ownership through a supported HTML tag, an HTML file, or a DNS record.
For a WordPress website, follow the method Pinterest provides and make sure the verification code or file is placed correctly. If you use a caching plugin or CDN, clear the relevant cache after making changes if Pinterest cannot detect the verification.
Once Pinterest confirms ownership, check that your domain appears as claimed in your account.
Again, this confirms your connection to the website; it does not by itself grant a badge.
Step 4: Prepare your online store
If you want merchant verification, make sure your store is ready for review.
Check that:
- Your product pages work correctly.
- Product names, images, prices, and availability are accurate.
- Shipping and return information is easy to find.
- Customers can contact your business.
- Your website is secure and does not mislead visitors.
- Your products and business practices follow Pinterest’s policies.
Avoid submitting a store filled with incomplete product pages, broken links, placeholder text, or inaccurate product information.
Pinterest’s Merchant Guidelines are the best reference for checking whether your store meets its requirements.
Step 5: Connect your product catalog
For a merchant account, Pinterest may require a product catalog so its shopping systems can understand the items you sell.
Depending on your store setup, you may be able to connect through an available ecommerce integration, a catalog manager, or a supported data feed.
Review your catalog for missing images, invalid product URLs, inaccurate prices, and unavailable items. A catalog that imports successfully is not necessarily a catalog that satisfies every program requirement.
Pinterest explains catalog and merchant setup options in its merchant profile guide.
Step 6: Set up conversion tracking
Merchant eligibility may require evidence that your store is functioning and that key shopping events can be measured.
Pinterest offers tools such as the Pinterest Tag and other supported conversion sources. These can help track actions such as page visits, adding products to a cart, and completing a checkout.
If you use an ecommerce platform, check whether Pinterest offers a supported integration. Test your tracking setup before relying on it for eligibility.
Do not send test events that misrepresent real customer activity or try to manipulate program requirements.
Step 7: Check whether the Verified Merchant Program is available in your country
This step is easy to overlook.
Pinterest does not make every merchant feature available in every country. Its India-specific Verified Merchant Program page currently indicates that the program is not available in the visitor’s country and offers a waiting-list option.
If you are based in India, check that page for the current availability and waiting-list instructions before spending time preparing an application that may not be open to you.
If your country is eligible, follow the application or enrollment process currently shown by Pinterest. Some qualifying merchants may be verified automatically after meeting the program’s requirements, so follow the instructions in the official help documentation rather than assuming a separate application is always necessary.
Step 8: Wait for Pinterest to assess eligibility
Verification is not guaranteed simply because you completed the setup steps.
Pinterest may review your website, profile, catalog, tracking, and compliance with its policies. If your account does not qualify, review the requirements and fix any issues that Pinterest identifies.
Avoid paying an unofficial service that promises a guaranteed badge. Use Pinterest’s official website and support channels for verification-related requests.
How to Claim Your Website on Pinterest
Website claiming deserves special attention because it is often confused with profile verification.
Claiming a website establishes a connection between your Pinterest account and your domain. It can help you access analytics and associate Pins with your website.
Here is a practical checklist.
| Step | What to do |
|---|---|
| 1 | Sign in to the Pinterest account you use for your brand. |
| 2 | Open your account settings and locate the website-claiming option. |
| 3 | Enter your website domain. |
| 4 | Choose one of the verification methods Pinterest provides. |
| 5 | Add the requested HTML tag, upload the file, or configure the DNS record as instructed. |
| 6 | Return to Pinterest and complete the verification process. |
| 7 | Confirm that Pinterest recognizes your website as claimed. |
The exact interface and available methods may change, so use the current instructions shown in your account.
Can you claim a WordPress website?
Yes, if Pinterest offers website claiming for your account and you can make the required changes to your WordPress site or domain.
For example, if Pinterest provides a verification meta tag, you need to place it in the correct part of your site’s HTML. If it provides a file, you need to upload that file to the required location. If it provides a DNS method, you need to create the specified record with your DNS provider.
Be careful when editing theme files or adding verification code through plugins. Make sure the code appears in the page source where Pinterest expects to find it, and avoid removing it after verification unless Pinterest’s instructions allow it.
Why Is Pinterest Verification Unavailable?
If you cannot find a verification button or application form, it does not necessarily mean there is something wrong with your account.
There are several possible reasons.
The general account-verification program is paused
Pinterest’s official help page states that its general account-verification program is paused and under review. If you want a general verification badge, you may need to wait for Pinterest to reopen the program or publish updated instructions.
Do not rely on old tutorials that promise a specific application route without checking the current official page.
The merchant program is not available in your country
The Verified Merchant Program is limited to participating countries. If your business is based in a region where the program is unavailable, you may not be able to enroll immediately.
Check Pinterest’s country-specific program page for current availability and any waiting-list options.
Your website is not claimed
If you are preparing for merchant verification, make sure your domain is claimed where required. A link in your profile is not necessarily proof that Pinterest has verified your ownership of the domain.
Your store does not meet the requirements
Incomplete product listings, policy violations, inaccurate information, or missing technical setup can prevent a merchant from qualifying.
Review the official merchant requirements and address the specific gaps rather than repeatedly submitting the same information.
Does Pinterest Verification Require a Certain Number of Followers?
Pinterest’s general account-verification page does not publish a universal follower threshold that guarantees a verification badge. More importantly, that general program is currently paused.
For the Verified Merchant Program, the focus is on qualifying as a legitimate merchant and meeting the program’s requirements, not simply accumulating followers.
Do not trust claims that you must have a specific number of followers, Pins, or monthly views to obtain a badge unless Pinterest publishes that requirement in its current official documentation.
A large following may help a business reach more people, but it is not a substitute for meeting the rules of the relevant verification program.
Is Pinterest Verification Free?
Pinterest’s Verified Merchant Program is described as free to join in its official program materials. However, preparing your store may involve ordinary business costs, such as maintaining a website, managing a product catalog, or implementing analytics.
Be cautious of third-party services that charge money while claiming they can guarantee a Pinterest verification badge.
Before paying for any service, verify that it provides a legitimate, useful service and does not pretend to have special access to Pinterest’s verification decisions.
How Long Does Pinterest Verification Take?
There is no single processing time that applies to every Pinterest verification situation.
The general account-verification program is currently paused, so there may be no active application process for that badge. Merchant verification depends on program availability, eligibility, and Pinterest’s current procedures.
If you are preparing for merchant verification, you can reduce avoidable delays by ensuring that your profile is complete, your domain is claimed, your product catalog is accurate, and your website meets Pinterest’s policies.
If Pinterest gives you a specific status or requests more information, follow those instructions and allow time for the relevant review.
Tips to Make Your Pinterest Profile Look Trustworthy
Even if a verification badge is unavailable, you can still build a credible Pinterest presence.
Use consistent branding
Choose a recognizable profile image, a clear account name, and a concise description. Keep the branding consistent with your website and other official social media accounts.
Publish useful, original Pins
Create Pins that genuinely help your audience. Depending on your niche, these could include tutorials, recipes, product guides, design inspiration, infographics, or original photography.
Avoid copying other creators’ work or publishing misleading Pins that do not match their destination pages.
Keep your website accurate
Your website should clearly explain who you are and what you offer. For a business, make contact details, product information, shipping terms, and return policies easy to find.
Use a claimed website where appropriate
If you own a website, claiming it can strengthen the connection between your domain and Pinterest account and unlock useful business features.
Follow Pinterest’s policies
Review Pinterest’s rules for content, products, and merchants. A professional profile should be supported by a website and content that meet the platform’s expectations.
Measure your results
If you use Pinterest for business, monitor analytics to understand which Pins attract attention and which drive visitors to your website. Use the data to improve your content instead of focusing exclusively on a badge.
Frequently Asked Questions About Pinterest Verification
1. Can anyone get verified on Pinterest?
Not everyone can receive a verification badge. General account verification is currently paused and under review. Merchant verification is available to eligible businesses in participating countries that satisfy Pinterest’s requirements.
2. How do I get a blue checkmark on Pinterest?
The blue checkmark is associated with the Verified Merchant Program. If you run an eligible store, review the program’s requirements, prepare your website and product catalog, and follow Pinterest’s current enrollment process.
3. Is Pinterest account verification still available?
Pinterest’s official account-verification help page currently says that the general program is paused and under review. Check the page for updates rather than relying on older instructions.
4. Does claiming my website verify my Pinterest account?
No. Website claiming and account verification are separate. Claiming establishes a connection between your Pinterest account and your domain, while a verification badge depends on the relevant verification program.
5. Can bloggers get verified on Pinterest?
Bloggers can use Pinterest and claim their websites where supported. However, claiming a blog does not automatically provide a verification badge, and the general account-verification program is currently paused.
6. Can I get verified on Pinterest without a website?
You may be able to use Pinterest without a website, but website ownership is relevant to website claiming and the merchant-verification process. Check the requirements of the specific feature you want to use.
7. Is Pinterest verification free?
Pinterest describes the Verified Merchant Program as free to join. You may still have ordinary business expenses related to maintaining a store, catalog, website, or tracking setup.
8. Is Pinterest verification available in India?
Availability can change. Pinterest’s India-specific Verified Merchant Program page currently indicates that the program is not available in the country and offers a waiting-list option. Check the official page for the latest status.
9. How many followers do I need to get verified on Pinterest?
There is no universal follower number published on Pinterest’s general account-verification page that guarantees verification. Merchant verification is based on the applicable eligibility and compliance requirements.
10. Can I pay someone to get me verified on Pinterest?
Be careful with services that promise guaranteed verification. Use Pinterest’s official documentation and support channels, and do not share your password or account access with someone claiming they can guarantee a badge.
Conclusion
Getting verified on Pinterest starts with understanding which type of verification you actually need. The general account-verification program is currently paused and under review, while the Verified Merchant Program provides a separate route for eligible businesses selling products.
If you run a store, prepare your business account, claim your website, connect your product catalog, configure supported conversion tracking, and make sure your website and products comply with Pinterest’s policies. Then check whether the program is available in your country and follow Pinterest’s current instructions.
If you are a blogger, creator, or public figure seeking general account verification, keep your profile professional, claim your website if you own one, and monitor Pinterest’s official account-verification page for updates.
A verification badge can help establish credibility, but it is only one part of building a recognizable presence. Consistent branding, useful content, an accurate website, and a trustworthy experience remain valuable whether or not a badge is available.
Helpful Official Sources
Pinterest Merchant Guidelines — requirements and restrictions for merchants and products.
Pinterest: Verified Accounts — current status of the general account-verification program.
Pinterest: Verified Merchant Program — official merchant eligibility and verification details.
Pinterest Business: Verified Merchant Program in India — regional availability and waiting-list information.
Pinterest: Set Up Your Merchant Profile — business account, website claiming, catalog, and merchant setup.
you may also like to read,