A Facebook post is a message in a special delivery cyber-bottle. It is a comment, picture or other media that is posted on the user’s Facebook page or “wall.” A Little Bit Longer. Unlike Tweets, Facebook page post is not limited to 140 characters but up to 63,206 characters long.
Facebook posts type: Facebook has created an easy way for the page manager to post different types to connect with the audience. Which is more convenient and give an idea for content generation.
Following are the Facebook posts types as you can see the below screenshot:
Share a photo or video: You can upload and share photo or video (recommended as this option give an opportunity to show creativity to the audience, user engagement friendly)
Advertise your business: This is basically for advertising your business to the Facebook audience through varieties of options.
Create an offer: Offers are discounts you can share with your customers on Facebook to encourage people to shop on your website, at your physical store, or both. If you’d like to advertise your offer and target a specific audience, you can create an offer ad in Ads Manager or boost it from your Page.
Keep in mind you can’t edit or delete an offer after you create it.
Start a Live video: Live video streaming is a fun, engaging way to connect with your followers and grow your audience.
Get messages: This feature enables users to have a conversation through messenger. It makes easier for a customer to interact and ask questions directly about the product offer. Facebook has enabled this feature in photo and image post type.
Create an event: This post type is basically to create an”Events” which are temporary pages for upcoming parties or social gatherings to which you can invite other people on Facebook. You can create an event on both the mobile version and the desktop version of Facebook. get to know more information about creating and editing event
Write a note: Notes lets you write full-length posts with formatting, tagging and pictures.
Create poll (new) Engaging your fans through a poll is a great way to get feedback and create a buzz around your brand. Get to know more about Facebook poll for pages
What is Organic Reach: Organic reach is the total number of unique people who were shown your post through unpaid distribution.
Number of page likes = No of people are going to view that post in their feeds
The more the number of page likes more the number of organic reach.
For Example Post of FamousQuotesReads
This is the top post with maximum reach, unfortunately with no user engagement.
Below is the analytics for facebook page Famous Quotes Reads.
Famous Quotes Reads with 621-page likes is getting on an average 20-30 post organic reach with user engagement of 1 or 2 likes per post. More the number of page likes more will have the user engagement.
Organic ways to increase facebook page likes. The current trend and traditional are mentioned below:
Website: integrated with facebook button will convert website visitors to page likes.
Video: The videos you share can be educational, entertaining, promotional, shown as stories or just interesting snips. Whatever type of video you choose, make sure you’re staying in your niche and sharing something relevant.
The above screen-shot of a video posted on Facebook have 1.6K views, now let’s study the user engagement:
20 post shares: Each share will automatically feed to their friend list feed
64 likes, reactions: each action has generated their friend list feed listing.
That’s how 1.6K views this video has earned organically.
Blog Posts/website link: You likely have a company blog where you share more insights and useful tips with your followers. If you’re following a schedule, integrate your blog posts into your social media strategy. Combine this with catchy graphics, and watch the responses flow in.
Sharing blog posts or website link on social media platform will drive traffic which will convert into a lead. Traffic works like this:
Convert post likes to page likes strategy: The most engaging post will have likes from those who are following your page or liked your page. The best is to invite them to like your page.
Inspirational quotes: Weekdays on social media facebook, twitter starts with #MondayMotivation to #Fridayfeeling Sharing inspirational quotes or post which is relevant to that day:
This facebook post has a message, creative’s and a google short link to clean safe green page. Google short link or other popular bitly both provide analytics metrics, which makes ROI convenient to analyze.
That’s all folks!
You can read my previous blog posts
B2B vs B2C Social Media Strategy Social Media Audit