What is Snapchat Plus? Everything you need to know

As a subscriber to Snapchat Plus, you gain exclusive access to innovative, experimental, and pre-release features, enriching your overall Snapchat experience. The monthly subscription fee for Snapchat Plus is $3.99, but in India, the cost is significantly lower at Rs. 49 per month.

Snapchat Plus offers a range of special privileges, such as the ability to designate a friend as a Best Friend Forever (BFF) and showcase an exclusive badge. Additionally, you can keep track of the number of times you rewatch a story, among other exclusive perks. Upgrade to Snapchat Plus for an enhanced and unique social media experience.

Following in the footsteps of WhatsApp Business and Telegram, Snapchat introduced its premium subscription service, Snapchat+, during the summer of 2022, aiming to bolster its revenue streams. This subscription provides users with early access to upcoming features, as well as exclusive privileges within the popular ephemeral messaging app. This comprehensive article outlines all the essential information about the Snapchat Plus subscription.

What is Snapchat Plus?

Snapchat+ stands as Snapchat’s premium subscription, granting users entry into a realm of “exclusive, experimental, and pre-release features” within the messaging application. The subscription includes enticing perks, such as the ability to designate a Best Friend Forever (BFF), an exclusive badge, a story rewatch count, and more. It’s important to note, however, that despite these benefits, the Snapchat+ subscription does not eliminate ads on the platform, which may be disappointing for some users.

Notably, Snapchat is not the sole messaging app to embrace the subscription model in recent times. Popular messaging platforms like WhatsApp and Telegram have also introduced their respective premium offerings, namely WhatsApp Premium and Telegram Premium, in the past few months.

Snapchat Plus Features

Here’s a list of special features you get with Snapchat Plus that you can use right away:

  • Story Timer
  • Custom Notification Sounds
  • Pin a BFF
  • Snapchat+ Badge
  • Story Rewatch Indicator
  • Friend Solar System
  • Custom Icons
  • Friend’s Snapscore Change
  • Chat Wallpapers
  • Story Boost
  • Replay Again
  • Priority Story Replies
  • Post View Emomjis
  • Bitomji Backgrounds
  • Custom App Themes
  • Chat Effects
  • Home Tab
  • Map Appearance
  • Snapstreak Restore
  • Unpin Snapchat AI
  • Extended Best friends List
  • Custom Chat Colors
  • Extended Snaps
  • Peak a Peak
  • Free Dreams
  • AI Camera Mode
  • AI Captions

1. Story Timer

Previously, Snapchat stories automatically disappeared after 24 hours. But with Snapchat+ subscription, users can now customize the expiration time of their stories. Subscribers have the flexibility to set timers ranging from 1 hour to a maximum of 1 week. This allows you to share a Snapchat story and have it visible for an extended period of up to a week.

2. Custom Notification Sounds

For Snapchat Plus subscribers, a notable feature is the ability to personalize notification sounds for individual contacts. This feature proves handy as it enables you to distinguish who sent you a Snap or a chat without checking your phone for the sender’s name. Within Snapchat settings, subscribers can assign custom notification tones for specific contacts, with a selection of 12 different sounds to choose from.

3. Pin a BFF

With Snapchat+, you get the option to pin a friend at the top of your chat window as your #1 Best Friend Forever (BFF). Interestingly, it seems you don’t necessarily have to be BFFs with the person to pin them. As explained in our article on Snapchat emojis, individuals who maintain the status of being each other’s top friends for two consecutive weeks will earn a red heart next to their name in the chats list, earning them the title of BFFs.

Pin a BFF on snapchat
Pin a BFF

4. Snapchat+ Badge

As a Snapchat+ subscriber, your profile gets an exclusive touch with a star icon placed next to your Snapchat name. This elusive star serves as a badge, signaling to others that you are part of the Snapchat+ subscription. Presumably, when someone checks out your profile, they’ll notice the distinctive Snapchat+ badge next to your name.

snapchat plus badge
snapchat plus badge

5. Story Rewatch

True to its name, Snapchat+ allows you to track how many times your friends have rewatched your story. However, it seems that this feature is currently in the experimental stage and might extend to more users in the coming future.

snapchat story rewatch
snapchat story rewatch

6. Friend Solar System

With the Snapchat+ subscription, you also gain access to the Friends Solar System feature, exclusively for paid subscribers. In this unique display, your top eight friends are depicted as planet-like friendmojis, with you as the central Sun. The arrangement of these friendmojis in the solar system reflects the proximity and closeness of each friend to you.

Friend Solar System
Friend Solar System

7. Custom Icons

A fresh addition to the Snapchat+ subscription is the option to switch to custom app icons. Subscribers can select from a collection of over 30 unique Snapchat app icons. Additionally, the company consistently introduces new icons, ensuring a growing array of choices for Snapchat Plus users.

custom icons snapchat
custom icons

8. Snapscore

For Snapchat Plus subscribers, tapping on a friend’s Snapscore reveals how it has changed since your last check. Typically, updates to someone else’s Snapscore might take a few hours or even days to reflect, requiring you to wait for the update. However, with Snapchat Plus, you can instantly view your friend’s updated Snapscore in real time.


9. Chat Wallpapers

Snapchat introduces a novel feature for Snapchat Plus users, allowing them to set custom wallpapers for both individual chats and group chats. With this Snapchat Plus feature, users can personalize their Snapchat conversations by selecting wallpapers that best capture the essence of their friendship with the other user.

chat wallpapers on snapchat
chat wallpapers

10. Story Boost

Story Boost is an additional perk provided by Snapchat Plus, accessible through the subscription service. True to its name, this feature enhances the visibility of your story for 24 hours, propelling it to the top spot to reach a broader audience among your friends. It’s important to note that with your Snapchat Plus subscription, you receive one Story Boost per week.

story boost
story boost

11. Replay Again

Ordinary Snapchat users are limited to replaying a snap only once, as long as they remain on the chat screen. However, for Snapchat Plus subscribers, the replay game is enhanced. With a Snapchat Plus subscription, you have the privilege of replaying any snap not just once, but twice after initially viewing it.

replay again
replay again

12. Priority Story Replies

Upon subscribing to Snapchat Plus, your responses to community stories shared by Snapchat Stars (Snap Stars) receive special attention, being prioritized and made more visible to them. This means your replies to Public Stories stand a better chance of being noticed and acknowledged. Additionally, you’ll notice a distinctive gold ring around the comment text box when engaging with a community story, signifying your Snapchat Plus status.

priority story replies
priority story replies

13. Post View Emojis

For Snapchat+ subscribers, there’s a new feature allowing you to set an emoji that will automatically appear when your friends view the Snap. This means you can now add a personalized sign-off of sorts after each snap you send.

post view emoji
post view emoji

14. Bitmoji Backgrounds

If you find the standard and limited Bitmoji backgrounds on Snapchat a bit mundane, consider subscribing to Snapchat Plus. This premium subscription provides access to exclusive Bitmoji Backgrounds immediately after you sign up. Notably, some of these unique backgrounds feature the subtle inclusion of the Snapchat+ logo, allowing you to showcase your subscription proudly alongside your Bitmoji.

bitmoji backgrounds
bitmoji backgrounds

15. Custom App Themes

A noteworthy customization feature provided by the Snapchat Plus subscription is the ability to completely personalize the app theme. Alongside the option to pick from various pre-designed app themes, the subscription grants you the power to craft your unique app theme. This involves mixing and matching different elements such as the camera button and recording frame, as well as customizing navigation bar elements like tab and badge color, badge icon, and navigation bar background.

custome app themes
custome app themes

16. Chat Effects

With Chat Effects, you can modify the size of your text when sending it to a friend on Snapchat. Simply drag the text up or down to make it larger or smaller, and once it’s the desired size, hit send. This feature lets you emphasize your text, expressing excitement or even frustration.

chat effects snapchat plus
chat effects

17. Home Tab

Typically, when you open Snapchat on your phone, the camera screen is the default home tab, which can be a bit frustrating. However, with a Snapchat Plus subscription, you gain the ability to set any other tab, like the chats tab or the spotlight tab, as your default home tab, providing a more personalized experience.

home tab snapchat
home tab

18. Map Appearance

Although the option to customize your Bitmoji on Snap Map has always existed, the Snapchat Plus subscription elevates this capability to a new level. With Snapchat Plus, you can enhance the appearance of your Bitmoji by selecting a pet, which will then be showcased alongside your Bitmoji on the Snap Map. Additionally, you have the choice to pick a car for your Bitmoji, visible whenever someone locates you in motion on the Snap Map.

Map Appearance Pet
Map Appearance Pet
Map Appearance Car
Map Appearance Car

19. Snapstreak Restore

Before 2022, the sole method to recover a broken Snapstreak was by reporting it through the ‘I lost my Snapstreak’ feature on the Snapchat support page. However, in 2023, Snapchat introduced a new feature called Snapstreak Restore, enabling users to effortlessly restore their broken Snapstreak with a simple button tap.

Snapstreak Restore
Snapstreak Restore

20. Unpin Snapchat AI

In line with the popular trend of AI integration, Snapchat introduced a ChatGPT-powered bot called My AI chatbot within its messaging app. This bot assists users in planning camping trips, crafting replies, suggesting birthday gifts, and more. Despite its cool features, some users find it bothersome as Snapchat automatically pins the My AI chatbot at the top of the chat screen by default.

Fortunately, with this subscription, users have the option to eliminate the Snapchat AI chatbot by either unpinning it or simply get rid of My AI its presence.

21. Extended Best Friends List

Snapchat Plus introduces a noteworthy feature by doubling the number of Best Friends you can have and view on your friends list, allowing for a total of 16 instead of the standard 8. What’s even more exciting is that the Snapchat Plus subscription informs you about the changes in your Best Friends list, highlighting which friends have either moved up or down since your last check.

22. Custom Chat Colors

With Snapchat Plus, you have the freedom to personalize the chat color, giving your name a distinctive appearance in various colors on the chat screen. This feature not only adds a personalized touch to your Snapchat conversations but also offers a fun aspect to share with friends, making it a convincing reason for them to consider getting the subscription.

custom chat colors
custom chat colors

23. Extended Snaps

Snapchat Plus introduces a novel feature that allows you to generate a zoomed-out version of every snap you capture, courtesy of AI-powered image generation. It’s important to note that the Extend Snap feature is currently in the experimental phase and may take up to 15 seconds to process your snaps.

24. Peek a Peek

Typically, Snapchat notifies you when someone views your snap or reads your messages, but some users may only half-swipe into your chats, leaving you uncertain about whether they’ve seen the message. With Snapchat Plus, this uncertainty is addressed through the new Peek-a-Peek feature, enabling users to determine when a friend has half-swiped into the chat.

peek a peek
peek a peek

25. Dreams

Dreams in Snapchat are the platform’s AI-generated selfies. To unlock this feature with Snapchat Plus, users need to upload a set of genuine selfies. Currently, Snapchat provides a selection of 13 photo packs, each themed differently, such as Cozy Christmas, Classic Hollywood, Alternate Universes, and more. Some themes even allow you to include a friend who also has Snapchat Plus in your dreams.

snapchat dreams, create AI portraits with dreams

26. AI Camera Mode

Jumping on the AI trend, Snapchat Plus introduces a feature that lets you generate AI-based snaps using a text prompt and share them with friends. Simply type a text prompt or select from pre-made options like “a futuristic disco” or “a planet made out of cheese.” Snapchat will then create AI-generated snaps for you, allowing further editing before sending them to friends and family on the app.

27. AI Captions

In today’s digital landscape, where attention spans are short and content is abundant, the right Snapchat caption can significantly impact audience engagement. Here’s where the Snapchat Plus AI Captions feature steps in to help. Simply tap the T button on the Preview screen, and let Snapchat AI craft compelling captions for your Snaps.

Snapchat Plus: Price and Availability

The subscription cost for Snapchat+ is $3.99 per month, but in India, it’s available at a more affordable rate of Rs. 49 per month. Currently accessible in 25 countries, there is potential for Snapchat to extend the availability of Snapchat Plus to additional regions in the future.

Countries Where Snapchat Plus Is Available

As of now, Snapchat Plus is accessible in the following countries:

  • The United States
  • Canada
  • The United Kingdom
  • France
  • Germany
  • Australia
  • New Zealand
  • Saudi Arabia
  • United Arab Emirates (UAE)
  • India
  • Kuwait
  • Qatar
  • Oman
  • Bahrain
  • Egypt
  • Israel
  • Sweden
  • Denmark
  • Norway
  • Netherlands
  • Switzerland
  • Ireland
  • Belgium
  • Finland
  • Austria

That covers everything you should know about Snapchat Plus – Snapchat’s premium subscription service. It’s important to note that several of the detailed features in Snapchat Plus are experimental and are released in advance, giving subscribers the opportunity to explore and test them before wider availability to the user community. Additionally, be aware that certain features, like Camera Border Color, are no longer available, so don’t be surprised if one of your Snapchat Plus features disappears someday.


1. What is Snapchat Plus, and how is it different from regular Snapchat?

Snapchat Plus is a premium subscription service that enhances your Snapchat experience with exclusive features. It offers early access to experimental and pre-release features, providing a more personalized and advanced user experience compared to the standard Snapchat app.

2. How much does Snapchat Plus cost, and are there different pricing options?

The subscription fee for Snapchat Plus is $3.99 per month. However, in India, it is priced at a more affordable rate of Rs. 49 per month. Currently, these are the known pricing options, but it’s always good to check the official Snapchat website for the most up-to-date information.

3. What exclusive features does Snapchat Plus offer?

Snapchat Plus offers a range of exclusive features, including the ability to customize app themes, set custom notification sounds, access new Bitmoji backgrounds, and enjoy additional Story Boosts, among others. These features provide subscribers with unique ways to personalize their Snapchat experience.

4. Can I use Snapchat Plus features on all devices?

Snapchat Plus features are typically available on both iOS and Android devices. However, it’s crucial to check the compatibility and requirements on the official Snapchat Plus website or app store to ensure a smooth experience.

5. Is Snapchat Plus available globally?

As of now, Snapchat Plus is available in a total of 25 countries. While it may expand to more regions in the future, users should check the official Snapchat Plus website or app for the most current information on its availability.

6. Are Snapchat Plus features permanent, or can they change over time?

Some Snapchat Plus features are experimental and may undergo changes or be replaced by new features. It’s essential to stay updated with the latest app releases and feature announcements to know if any adjustments have been made.

7. How do I cancel my Snapchat Plus subscription?

To cancel your Snapchat Plus subscription, go to your account settings on the Snapchat app, navigate to the subscriptions section, and follow the prompts to cancel. Keep in mind that cancellation steps might vary, so it’s advisable to refer to the official Snapchat support for precise instructions.

8. Can I use Snapchat Plus on multiple devices with one subscription?

Snapchat Plus subscriptions are typically tied to a single account and device. To use the premium features on multiple devices, each device may require its own subscription. However, users should refer to Snapchat Plus terms and conditions for the most accurate information.

9. What does Snapchat Plus do?

By subscribing to Snapchat Plus, you gain entry to a variety of experimental and pre-release features, allowing you the opportunity to test and experience them before they become available to the general user base.

10. Does Snapchat Plus tell you who viewed your profile?

No, having Snapchat Plus does not provide notifications when someone views your Snapchat profile.

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