4 Essential and Top Social Media Apps for Marketers in 2023

A list of the best social media apps for marketers in 2022. If you are a digital marketer, they can make your job much easier with access to the right resources.

With the right social media applications, you save time, build better content and link to the right audience.

Here, I list the top apps and resources to make your work more productive and successful.

The 4 most essential social media apps

  1. Facebook
  2. Twitter
  3. YouTube
  4. Instagram

These are the four Social Media apps that every social media marketer needs to use at least. Right now they are the main social platforms.

They are the ones:





Let’s just be honest: you really are a social media marketer if you don’t use them?

You can now use the Tools section if you know about these applications already. Otherwise, let’s just dive deep.


facebook app top social media app

Get Facebook (iPhone, iPad)

Download Facebook Android Phones

On this list the largest social media platform — and on a large scale.

Facebook helps users to communicate across the globe with their friends, family and communities.

And it’s probably a band talking with more than 2 billion active monthly users (ahh, billion with a B), since you are likely already on the platform.

If you want your company to use Facebook as a marketing tool, checkout our Facebook page post guide.


twitter app top social media app

Twitter is a social medium for brands and users to communicate through short messages, often known as “tweets” While messages are restricted to or below 280 characters, it can be great marketing strategies for your brand.

Your company can find its business niche on the twitter with over 336 million monthly active users.


youtube app top social media app

Although there were a few competitors, YouTube still remains with over 1.8 billion monthly active users the largest and best-known video-sharing platform in the world.

The app is ideal for uploading videos, music and live web streaming. For your video needs, it’s a powerhouse.


instagram app top social media app

Instagram has expanded up to a billion active users a month since it was acquired on Facebook for $1 billion in 2012.

The social media platform enables users to post images and videos, including live live streams. The app is also rich in ads and promotion tools for marketers.

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