B2B vs B2C Social Media Strategy: B2B is about Growth of Business Relationships. B2C is about Growth of Human Relationships.
B2B:Companies of a particular segment or category (E.g. IT companies Product information should be detailed enough to meet business requirements. (E.g. JIRA which is used as ticketing system in IT companies)
B2C: Consumer acquisition is very high.
B2B: Campaign should be created with a core thought that for example, this is the best product available that needs your business requirement and which will help your business grow.
B2C: Campaign should be created with a core thought that this is the best product which fulfils consumer desire.
The difference between B2B and B2C Social Media Strategy
B2B Social Media Strategy
Foremost, B2B social media strategy starts with a detailed profile on:
Videos: 2017 is the year of video content on social media platforms. Video graphics is the new replacement for infographics. Informative Videos about the products or services offered by the company. The more detailed specific content will attract more audience.
White Papers: Highly detailed informative content will enable transparency between B2B target audience.
Video Demos: It is highly recommended to post tutorials or demos video of a product or services offered by a company on every available social media platforms. Enabling the understanding among the B2B audience on social media. Video demos attract consumers as well not only the business audience.
Ebooks: Old school yet very effective. A piece of detailed information is what B2B audience want.
B2C Social Media Strategy
B2C businesses have an immense audience on social media.
Foremost, B2C social media strategy starts with a detailed profile on:
Storytelling: The latest trend in social media is telling stories in form of text, images, or videos. Social media platforms have introduced stories to connect emotions. Storytelling strategy is a highly recommended social media strategy for the snap chat, Instagram, and Facebook.
You and I have a story to tell. The story may be in a text, images, visuals or videos and the most common thing audience will notice and you too. It will always have “food, apparel, location, trends, music, devices, etc. The B2C social media strategy is a story which always is associated or linked to a brand.
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